Run your coaching
business like a
CEO.
Program builder, branded client app, and a command centre that shows you client activation, cohort retention, and team performance the moment you log in. One platform. Every metric that matters.
No credit card required · Cancel anytime · Your first client free forever
Built for online coaches, studios, and coaching teams
Every tool you'd need to build, deliver,
measure, and scale a coaching business.
Write programs and meal plans in the cleanest builder you've ever used.
Drag-drop program builder with supersets, tempo, RPE, and auto-progressive overload. Meal plan builder with 500k+ foods, custom recipes, and macro targets that auto-calculate. Everything saves to a reusable library — assign a program to one client or a hundred with a single click.
- →Drag-drop program builder · supersets, circuits, blocks, tempo, RPE
- →Meal plan builder with macro auto-calc and meal option swaps
- →1,000+ exercise videos + upload your own demos
- →Custom check-in forms and questionnaires (43+ fields, sectioned)
- →Save, duplicate, assign — one-to-one or one-to-many
A branded client app that your clients will actually open — not delete after a week.
Your clients get an iOS app that looks and feels premium — dark UI, smooth animations, and the workout log, nutrition tracker, community feed, and messaging all in one tap. No more Telegram groups, MyFitnessPal exports, and Google Sheets. One app. One login. Everything logged.
- →Native iOS workout log with rest timer, video demos, and auto-log
- →Barcode-scan nutrition tracker with saved meals and recipes
- →In-app messaging with your coach — voice notes, images, videos
- →Gamified community feed with leaderboard and challenges
- →Weekly check-in form auto-delivered every Monday
The command centre no other coaching platform has.
Log in and see every client, every metric, every morning. Health scores sort your day — who needs your attention first, who's thriving, who's slipping. Cohort heatmaps show which weeks activate and retain. Team analytics grade every sub-coach on client outcomes, reply time, and check-in review speed. Coach by data, not vibes.
- →Command Center · daily priority list sorted by client Health Score
- →Cohort heatmap · see 24h / 7d / D30 / D60 / D90 activation and retention
- →Team analytics · per-coach client count, avg score, reply time, review time
- →Business metrics · MRR, ARR, ARPU, churn, LTV, CAC in one place
- →Activation milestones · Dan Martell-style Day 1 / Day 7 / D30 trigger tracking
- →Check-in review queue · never miss a submission again
Add coaches, white-label the app, and grow without rebuilding your tech.
Invite sub-coaches with granular permissions. Upgrade to the white-label add-on and your clients download YOUR app from the App Store — your logo, your colours, your brand. Built-in referral program tracks bonuses owed. You run a coaching business. We run the platform.
- →Sub-coach seats with 5-bucket permission presets (assign / read / reply)
- →White-label iOS app submission — your name in the App Store
- →Custom domain (yourcoaching.com/app) + branded email and push
- →Referral program — track invites, conversions, bonuses owed, paid-out
- →Starter Kit onboarding so new clients hit activation on Day 1
Stop coaching on vibes.
Start coaching on data.
Other platforms give you a client app. CoachVault gives you the business.
16 more tools most coaching
platforms charge extra for.
Every feature below is live — not coming soon, not on a roadmap, not behind an enterprise call.
We scaled our coaching company to $150k/month. No software on the market could keep up — so we built one that could.
We're James and Sam Board — the Board Twins. We run BUILT Body Transformations out of the Gold Coast. Over the last few years we scaled it to $150,000/month in recurring revenue, coached 1,700+ clients, and built a team of 11 — five coaches plus support, ops, and content.
We're obsessed with data. We want a finger on the pulse of every corner of the business — who's on track, who's slipping, who's about to fall off before they even know they are. We both hold master's degrees in electrical and electronic engineering. We're wired to run things by numbers.
So we built all the systems ourselves — spreadsheets, trackers, weekly reports. It worked, but the admin was brutal. And every coaching platform we tried just gave us a client app and called it a business tool. We couldn't see if new clients were actually sticking past week one. We couldn't see which intakes were holding up month over month and which were quietly falling off. Our coaches couldn't see how their own clients were tracking — they were guessing. Clients would go silent and we'd find out two weeks too late.
And it wasn't just our side of the screen. Our clients complained too — clunky, buggy, slow apps. When they asked us to fix things, we couldn't. The platforms weren't built by coaches. The people designing them had never actually coached a real client, so they didn't understand what matters to either of us.
So we built the thing we needed. A Command Center showing the whole business at a glance. A way to spot retention issues weeks earlier. A view so every coach knows how their own clients are tracking. And a client app that's fast, clean, and premium to use — because the clients deserve better too.
Other coaches saw it and asked if they could use it. That's why CoachVault exists.
Try CoachVault for 30 days. If it's not the cleanest coaching platform you've ever used — we'll refund you personally.
Not “refund” as in fill out six forms and wait three weeks. Message James on Instagram @james.board or Sam at @sam.boardand we'll refund you the same day. No questions. We'd rather give you your money back than have you using software you don't love.
Pricing that scales with you, not against you.
One fair number: how many clients you actively coach. The bigger you get, the less you pay per client. Prices in AUD.
Launch
For coaches getting their first clients
- Full core engine, your brand in the app
- Workout + program builder
- Meal plans + nutrition engine
- Check-ins, messaging, progress photos
- AI suite: Smart Nudge + drafted replies
- Private community
Growth
For coaches building a real roster
- Everything in Launch
- AI suite: Smart Nudge + drafted replies
- Business metrics dashboard
- Private community (A$40/mo add-on)
- Priority support
Pro
For established coaches at full capacity
- Everything in Growth
- Private community included
- Full branding controls
- Priority support
- Your own App Store listing (add-on)
Empire
For coaching businesses with a team
- Everything in Pro
- Your own App Store + Google Play listing
- Team + assistant coach seats
- Top-priority support
The application is a 15-minute call, selective in both directions: if CoachVault is not right for your situation, we will say so on the call. In return for founding terms we ask for the monthly feedback call and, once you are flying, permission to tell your story as a named case study.
Questions coaches ask before signing up.
We can't promise you forever, and we won't pretend to. Two real answers instead. First, this engine is not a startup experiment: it runs our own coaching business, 131 paying clients today, so if it dies, our business dies first. Second, our leave-with-everything guarantee is in writing: a full structured export of your data, any time, no questions. The worst case is a managed move, not a hostage situation. That's a better worst case than most coaches have right now.
We do the move for you, and we've done it before at full scale: we migrated our own 131-client roster off an incumbent platform, including check-in history, photos and meal plans the platform refused to export. Before you commit, we audit your current platform and tell you in writing exactly what can and can't be recovered. Then your roster moves in waves, announced to your clients as an upgrade, and you cancel the old platform last.
Fair question. Our data covenant is in writing: your roster, pricing and client data are tenant-isolated and never inform BUILT's marketing, sales or coaching. And honestly, if you're a direct-niche competitor in the same Australian market and that still feels uncomfortable, this might not be for you. We'd rather say that here than on a sales call.
Zero, and we put it in writing: we will never charge a percentage of your client revenue. You use your own Stripe account; we don't touch your payment flow. Worth saying out loud, because one of the biggest platforms in this category introduced a 5% transaction fee on its coaches this year, after they'd built their businesses on it. Our revenue is your subscription, full stop.
On the standard tiers your clients use your branded experience, your logo, name and colours, inside the CoachVault app and on the web. Your own standalone App Store and Google Play listing under your name is included on Empire or available as an add-on. That's how the whole category gates it; we just put it on the pricing page instead of in a sales call.
The engine already runs live iOS and Android apps every day (our own coaching business runs on them). The CoachVault-branded apps: the web app is live now, Android is built and ready, and iOS is in Apple's review pipeline. If your client base is iPhone-heavy and you need certainty this month, the honest advice is to wait, and we'll tell you exactly that on the call.
Yes. We run on Supabase Sydney with enterprise-grade Row Level Security. Every coach's data is isolated, and the platform has been through external-style adversarial security audits (most recently mid-2026). Encryption at rest and in transit. And the leave-with-everything export guarantee means it's your data in practice, not just in the privacy policy.
Yes. No contracts. Month-to-month from day one. Cancel from your settings, no emails required, no retention calls, no guilt trips. Leaving is easy, which is exactly why you won't need to.
Maybe not. If your current platform is merely annoying, the switching cost probably isn't worth it and you should stay. The founding spots are for coaches actively losing something every month: revenue to transaction fees, clients to a clunky experience, or their brand to someone else's logo. If that's you, book the call.
Your coaching business
deserves better software.
Five founding spots. Your rate locked for life, your first month free, and we migrate every client across for you. Book a call below to see if it is a fit. It is selective in both directions.
No hard sell. If CoachVault is not right for your situation, we will tell you on the call.